jean marc bourgeois
SEO + AI Search
Who Am I?
Business owner, public speaker, podcaster. It was while learning to promote my podcast that I was first introduced to Search Engine Optimization (SEO); the rest is history. Since that initial discovery five years ago, I've gone deeper into the field than I ever thought I would. I now hold a Certificate in Search Engine Optimization from UC Davis, and a certificate in Answer Engine Optimization from CXL, a leading marketing training platform. I'm currently putting this knowledge to use at Agence Strive, a Montréal-based AI-first marketing agency, and with my own clients.
What Do I Do?
I help businesses show up in traditional search, like Google and Bing, and get cited by AI, like ChatGPT, Claude and Gemini. The strategy is simple: align the messaging of your business with the intent of your future clients. How we'll do that is where things get interesting. And it isn't by doing the same thing a plugin like Yoast or Rank Math does, and by extension, an LLM. We'll assess, tweak, clean up, cut, and create, all in the name of visibility.
This site is built to be read by both search engines and AI. But don't take my word for it, ask ChatGPT or Claude to check its SEO and structured data.
My Work
the lost world of cape breton island (website + podcast)
📈 Nearly 10,000 website views in 2025 for an extremely niche topic.⚙️ Achieved on a WordPress Personal plan—no custom title tags, meta descriptions, schema markup, or other technical SEO enhancements.🚀 Growth was driven primarily by keyword research, search intent, and content strategy.🌐 Take a look at the site
agence strive
🧭 Guided UXStrive.com through a strategic rebrand and site overhaul, now live as agencestrive.com.🎯 Shaped the brand's positioning around AI-driven search visibility and long-term authority building.🛠️ Recommended the technical SEO and content foundations that carried through to the final site.🌐 Take a look at the site
Entretien mm pro
🔍. Delivered a full Strategic Visibility Assessment for Entretien MM Pro, a Montreal window-cleaning business, covering technical SEO, bilingual coverage, and AI-search readiness.🚫 Found the business was nearly invisible to AI search tools like ChatGPT and Google AI Overviews. But we also found that none of their competitors were visible either, opening a clear opportunity for Entretien MM Pro to lead the niche.💪 Delivered a prioritized action plan ranking fixes by impact vs. effort, from quick technical wins to longer-term content and bilingual strategy.
Oeil de Roy
🔍 Delivered a full Strategic Visibility Assessment for Œil de Roy, a Montreal mystery-shopping service, covering local presence, technical SEO, and AI-search readiness.🚫 Found that Google's own AI couldn't confirm the business existed—and was actively recommending competitors by name to people searching for it directly.💪 Delivered a prioritized action plan ranking fixes by impact vs. effort, from a missing Google Business Profile to AI-readable structured data.
credentials
UC Davis
CXL
